Writing for friends and yourself can clear your thoughts, help you plan and invite the discovery of new ideas. Writing with the intention to put your thoughts out there leads to real writing. Writing gets real when it is read. Before that, it is a dream in letters. Writing to get read makes you careful, responsible, and considerate. It forces you to think as simply, clearly and understandably as possible. It forces you to think about how what you say may look and feel from the outside.
The above post is one of the best ones I’ve read this year. I made at least a dozen highlights and finished it with a head full of ideas about how to improve my blog.
H/T to Patrick Rhone for sharing it on his feed.